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Synergy Property Partners residential development director David Calvisi said the project was inspired by its location.“We worked closely with multi-award winning architect, Plus Architecture, to design a building which was tailored specifically for the owner-occupier wanting a luxury beachfront home in the sky,” Mr Calvisi said.“It is gratifying to have hit the market, catering to this exclusive demographic, and we welcome Hutchinson Builders on board for this important final stage where we (will) see this stunning project come to fruition.” Rooms with a view.More from news02:37International architect Desmond Brooks selling luxury beach villa17 hours ago02:37Gold Coast property: Sovereign Islands mega mansion hits market with $16m price tag2 days agoIt will be demolished to make way for the new development, which will have 13 designer half-floor residences ranging in size from 230sq m to 239sq m as well as a double-storey beach house and 665sq m penthouse with exclusive rooftop terrace. Pacific Palm Beach will be constructed on the site of an older four-storey apartment building.Construction of Pacific Palm Beach – a luxury beachfront apartment complex – will start this month.Developer Synergy Property Partners last week appointed Hutchinson Builders to construct the $40 million project at 2 Twenty Third Avenue.It comes after the $6.685 million sale of an existing four-storey apartment building on the site was settled just over a month ago. Kollosche Prestige Agents is selling the apartments, which were scheduled to be finished mid-2019, with prices starting at $1.9 million.Residential project marketing agent Jamie-Lee Edwards said the development’s quality finishes, spacious design, location and direct beachfront views of Palm Beach were the biggest selling points.One half-floor apartment remains on the market after a successful off-the-plan sales campaign resulted in buyers snapping up 13 of the residences in just six weeks.