Campaign to boost awareness of certification enters second year

first_imgThe Board of Legal Specialization and Education’s strategic communication campaign to raise awareness among consumers and lawyers about the merits of board certification is now in its second year.This year’s plan will include redesigned certification promotional materials, more outreach to young lawyers, a Bar Annual Convention professionalism CLE seminar, and more interaction with consumer reporters statewide, according to Lisa Garcia, the public relations consultant hired to implement the plan.Garcia said the campaign uses certification program funds and is based on research about attitudes and opinions related to certification.The Bar’s Public Information Department supervises the plan, and its implementation tactics complement overall Bar communication strategies as approved by the Board of Governors Communications Committee.“The Florida Bar’s certification program consistently has been recognized nationally for its leadership and vision,” said Florida Bar President Alan Bookman, a board certified real estate attorney. “I commend the BLSE for its efforts to expand and improve this valuable program.”Garcia said a key component of the campaign is certified lawyer speaking engagements at inns of court, voluntary bars, and community and civic meetings. Resources and marketing materials, including Capstone, a bi-monthly e-newsletter containing news and resources for certified lawyers, are posted at floridabar.org/certification. Garcia also will continue to generate consumer-news stories featuring certified lawyers in the state’s media outlets and certification will have a greater presence at Florida Bar meetings.BLSE research shows that lawyers with six to 16 years of Bar membership are most likely to seek board certification.Young Lawyers Division President Jamie Billotte Moses has supported the BLSE’s efforts to reach that target audience by including certification information in the YLD’s Across the Bar newsletter and helping raise board certification’s profile at Practicing With Professionalism seminars and basic level CLE courses.“I believe board certification is a good way for a young lawyer to level the playing field when competing for new clients against older or more established attorneys,” Moses said. “That is why the division leadership is doing what it can to educate young lawyers about the certification process.”For more information about the certification plan or if you are a certified lawyer who is not receiving Capstone, contact Garcia at (850) 561-5769 or [email protected] April 15, 2006 Regular News Campaign to boost awareness of certification enters second yearcenter_img Campaign to boost awareness of certification enters second yearlast_img

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