Align marketing goals with business strategy

first_imgMarketers must have a voice during the strategic planning process.by: Ted GoldwynAs a marketing or business development leader, do you struggle to align your departmental goals with the overall corporate strategy? How do you replace “busy-ness” with “purposeful activity”? Are you sure that your team’s tactics and activities fully align with your goals?Susan Toalson, chief marketing officer and vice president of community & business development at $300 million asset University of Illinois Employees Credit Union, Champaign, Ill., tackled these questions in a preconference workshop Wednesday as part of the CUNA Marketing & Business Development Council Conference in Las Vegas.Toalson had three objectives for attendees:1. Think about creating goals that are more in line with the overall strategic goals of your credit union;2. Take back real-life balanced scorecard templates to use at your organization; and3. Connect with, and learn from, other attendees.“Marketers are super-doers, they’re action-oriented individuals who like to get things done,” Toalson says. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *