Incisive Media announced plans this week to merge two of its legalpublications—the National Law Journal and Legal Times—into one title.The combined publication, which will operate under the National LawJournal brand and debut in May, will offer print and online nationallegal news and analysis. David Brown, editor and publisher of LegalTimes, will serve as editor-in-chief.According to Stephen Lincoln, national group publisher of IncisiveMedia’s legal division, there were two reasons for the merge. “With anew administration and topics like the economic stimulus package,there’s a tremendous amount of things going on D.C. that affect attorneysall over the country,” he said. “So we felt the change was verytimely. On the other hand, part of what made Legal Times so successfulwas its classified advertising section. But because of the economy andbecause classifieds have mostly gone online, things are not as great asthey were before.”Legal Times currently has a total circulation of 5,000, while theNational Law Journal has a total circ of 15,000. Lincoln saysthat the new publication will have a combined paid circulation ofapproximately 17,000. (Part of the Journal’s currentcirculation is non-paid controlled distribution and will be decreased.) In conjunction with the merger, the NLJ Web site will be redesigned and include the popular BLT Blog of LegalTimes Lincoln said that both brands will continue to have a separatepresence online, at least for now. “We’re going to maintain separateentities online for both Legal Times and the National Law Journal andsee how it works out,” he said. “We’re hoping to eventually take thebest aspects of each and incorporate them together.”According to Lincoln, NLJ.com averages of 429,000 page views per month, while LegalTimes.com gets about 463,000 page views.
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